Forthcoming content

Each volume of Journal of Cultural Marketing Strategy consists of two biannual 100-page issues.

A selection of the articles scheduled for Volume 11 of Journal of Cultural Marketing Strategy includes:

  • Social Media Advertising’s Impact on Attitude, Engagement, and Purchase Intention (Yating Wang and Leila Mohammadi)

 

  • Marketing technologies and AI in shaping the competitive advantages of financial business (Andrii Nikitin and Igor Britchenko)

 

  • Global Brands Cultural Adaptation and Consumer Ethnocentrism: A Study of Brand Attitude in Emerging Markets Ebenezer Arthur Duncan and Samuel Affran)

 

  • Exploring Color-Dance Associations to Guide Advertising Design Choice (Hristina Aleksandrova)

 

  • Celebrity and Athlete Endorsement in Social Media Marketing: A Bibliometric and Thematic Review of Consumer Purchase Behaviour (Han Li and Xufeng Zhang)

 

  • From Minority groups to Intersecting Identities: The evolution of multicultural marketing (Chiranjeev S. Kohli and Mohammad Habibi)